The best tips that I can give you are the following 25 that are basic web design tips which the majority of web designers would also agree with.
Tip 1: Ideally use a light background with a dark font, preferably white background with black text. This is so much easier on the human eye & the last thing you want is getting a visitor to your site & for them to just click off because the content was hard to read.
Tip 2: Content is very important, on every page you should have at least 100 words of copy which will include your most important keywords. Google loves content & the more up to date & relevant the content is the better.
Tip 3: Have your logo positioned top left of your website as this is the first thing the human eye will see. Along with your business or website name, e-mail address & your phone number just to the right of this.
Tip 4: If your website is quite large with many pages & products then make sure you have a Site Search option for your website. Ideally this will be placed