Category Archives: Web

Using Website for Your Digital Marketing

Media promotion in the form of a website has a very important role in implementing today’s digital marketing strategy. Website as a part of owned media plays an important role today. Why is that important? because now when someone needs or is looking for a product, he will search through search engines like Google. Now what appears on Google’s look is the website, right? You can even do a combination of managed social media and websites as media that provide more complete, reliable and efficient information. In addition, your website can provide unique and interesting information compared to competitors in a more comprehensive way. There are several things you need to consider when wanting to own and manage a website as a medium for business promotion.

Website Must Be Responsive for Every Device

This is a basic factor that needs to be considered because it can give bad and good results. When a user uses a tablet your website should be able to adjust to the appearance of the tablet device when using a laptop, the website can follow it and also on smartphones. It is appropriate that your website must be responsive to all devices used. A website that has a user-friendly appearance has a positive impact both for the searcher and for the internal website. Of course, a user-friendly website will provide comfort to the user and your website ranking will increase because the user is always browsing website pages and feels at home with the website’s appearance. Especially at this time, smartphones have been widely used by various groups, both small children, adolescents, and even parents already understand and have this smartphone. Therefore, prepare the look of your website so that it can be responsive and user-friendly with all its electronic devices. This is a part of the website that must be considered in the implementation of today’s digital marketing strategies. Talking about the responsive website, TYPO3 is a website design service that can help you to improve your website with this Responsive Webdesign Theme.

Create the Brand Awareness Impression on Your Website

Give a unique and attractive impression and message to the prospective buyer when he visits your website. Of course, the combination of colors, logo design, and description are things you need to pay attention to. Do not make your potential customers confused with this brand logo of your business. If they are aware or aware of your brand, then he will be loyal to all your products, of course, it will benefit the company that you manage. Therefore, give good value and a unique and attractive impression for them to continue to be loyal customers with your product. Building the Impression for your Website can be done using the theme. TYPO3 Theme can be used for your website and there are many themes that you can use as you wish. For your information, TYPO3 is an agent for website design and this can be used easily. This is free and you can update your website design or even you are starting to create a new website for your business or everything.

What Does Smartphone Encryption Mean & How Does it Work?

The use of smartphones is rampant nowadays. With this widespread use also comes a very serious threat; that of the smartphone falling into the wrong hands, or certain applications being hacked to obtain data.

This is precisely why the use of encrypted smart-phone is all the rage.

Smartphone Encryption – what should you know?

People who are careful about securing their phones and hence protecting all information on it are often labeled as paranoid. Nevertheless, the fact remains that at the end of the day, in case of any hacking activity, the diligent commitment to security is what keeps the data safe!

Haven’t we all heard the age-old adage: better safe than sorry?

Encryption is basically a way of encoding all the information that is contained on your phone. Only a person who knows the key will be able to view and use information by decoding it.

The good thing is that encryption software is so advanced and complex, it’s virtually impossible to break the code! In order to better understand the concept of encryption, think of the games we’ve all played as children in which “code words” or “secret languages” were developed for covert communication.

These codes were as simple as shifting each letter of the alphabet forward by two, so, for instance, A becomes C and B becomes D! Extremely simple for the children who know how to crack it, but apparently senseless gibberish for those who don’t!

Encrypted smartphones work on the same principles more or less, nonetheless, the codes applied for the purpose are much more complex and thus almost impossible to crack. For encryption to truly work, it is important that a strong key is chosen. While it might be a little cumbersome to enter a complex key every time, it will also grant you peace of mind knowing no one can get their nose into your precious information!

To Encrypt or not to Encrypt?

Encrypting your phone comes with a huge advantage of the privacy of information. Needless to say, with the advantages there are also disadvantages to encrypting your phone.

Let’s consider the pitfalls that come with encrypting an Android device – I mention Android specifically as every phone system operates a different way. So Apple and Android, for example, will be effected in dissimilar ways.

  • Performance: Post-encryption, the performance of the phone declines a little. Still, encrypting is better than an unsafe, fast performing phone!
  • One way: This is a major issue. Encryption isn’t something you can opt for one day and then just revert back from the next. The only way to go back is to factory reset your phone which everyone can acknowledge is quite annoying as all settings and all information are wiped out.
  • Time Involved: The process of encryption itself takes about an hour. Whenever you do decide to encrypt your phone, make sure it’s fully charged and that you have plenty of time on your hands!

Now that you’ve seen the pros and cons of encrypting your phone – choose wisely!

Web Design Tips

Your web design can make or break your business. It is way too easy to create pages that will frustrate your visitors than make them stay. Websites that create an unpleasant experience to users are ignored. Visitors will almost always close your site without seeing what you have to offer.

The good news is, the most common web design mistakes are very easy to fix or prevent. Here are some web design tips that you can use to make your website appealing to users.

1. Provide a Compelling/Valuable Content

Although this is not directly related to web design, it is very crucial to the success of a website. A good web design is of no use if your site can’t offer the content that your users are looking for. In short, content is more important than web design.

Basically the reason why a website exists is to provide information to users or interested visitors. If your site doesn’t have content then it is only appropriate to fix this problem first before you actually worry about how to present your site to your users.

Don’t load your website with too much ads. Imagine if there were no TV shows just product commercials? Imagine if magazines have no articles and are filled with print ads? A website must have more content than ads if you want it to be successful.

2. Avoid Sleazy Elements

Examples of sleazy elements are blinking or scrolling texts, animated GIFs or auto-loading sounds. These elements are very distracting and annoying. It makes reading quite difficult for the clients as it can affect clarity of the content and your client’s concentration as well. These elements can also affect your internet connection. In effect, clients who have slow connection will eventually resent the fact that you wasted their time by forcing them to wait for animations and sound files to load against their will. In the end, they will just close your website and move on to the next.

Don’t Use Pop-up windows. We all know that pop-up windows are downright annoying. To think that it would appeal to your visitor’s taste is just wrong. As a website owner, the basic rule is “always put yourself in your visitors’ shoes”. If you hate pop-ups, most probably they do too.

3. Make it Easy to Find

Organize your content so that you users could easily find them. Otherwise, you do your readers a disservice. They should be able to go to their destination with as little clicking involved as possible. Forcing your users to go around your website in a haphazard fashion is going to backfire. The more you can minimize scrolling and clicking the better.

Another important thing is to limit page length to 2 screenfuls. Although is true that you must put a lot of substantial information on each page, extending it to 6 to 7 screenfuls is going too far in another direction. For very long articles that may take more than 6-7 screenfuls, you can chunk them into separate pages.

Further, always include a way for your users to get back to the homepage, on every page. This way, they will not get lost if they find themselves in pages that they want to get out of. You can either add a clickable logo with a text that says “Home”.

A Menu on every page will also be extremely useful. This way, they won’t be forced to go back to your homepage each time they get lost or before they can go somewhere else. Navigation links shouldn’t be placed at the bottom of each page because users will have to scroll down just to get there, except when you have very short pages. For websites with long pages, navigation elements should be placed on both the bottom and the top or left side of the page.

Web Design Tips for Beginners

Are you a newbie to web design? If so, then you can really make use of these incredible web design tips provided in this article. Apply the given techniques properly and designing your website will become much easier even if you’re still a beginner.

1. Simplify the Layout
You don’t really have to use all kinds of effects on your website. Even if you have amazing photo-editing skills and know how to do tricky programming scripts, it’s not necessary to apply everything because it will only make your site look complicated and disorganized. Just pick the best techniques that will fit the theme of your website so that the layout will be cleaner and easier for visitors to browse through.

2. Use Suitable Colors
The colors used on your web design should reflect what your blog or business is all about. For instance, select pink and other pastel colors if you’re selling feminine products; use green if you’re advocating environmental issues; and pick white and gray if you’re going for a more professional and classy look.

3. Pick the Right Fonts
The fonts should also match your site’s theme. You can use a modern font for all the text contents, and choose another one for the main headings. Cursive fonts go well with feminine websites; serif styles look good for corporate businesses while modern sans serif font types complement any kind of blogs, most especially about technology. Be creative in matching fonts and colors, and choose the best design for your website.

4. Use HQ Images and Videos
Always put high-quality pictures and videos because they make your website look more visually appealing. Plus, it can also encourage your visitors to avail of the products and services you provide especially if the images you use are very impressive.

5. Format the Contents of the Website
The site’s contents must be properly formatted to encourage visitors to read your posts. Misaligned texts are never pleasing to the eyes, so make sure the paragraphs are arranged well. Choose a narrow layout because they’re much easier to read compared to text that extends sideways. Keep your blog posts informative and relevant to your niche as well, and remember to constantly give fresh updates.

6. Follow a Consistent Style
There must always be uniformity in your web design. Stick to a particular style and apply it throughout the entire site. Use the same fonts, colors and layout so that your readers won’t be annoyed and distracted by the design.

7. Make Your Website User-Friendly
Remember that the reason you built your site is to gain more traffic and increase your rankings, therefore it is important that the website it easily accessible for your visitors and potential clients. Always provide a helpful menu bar, comment box, FAQ page and contact information should your visitors have further questions for you.

Web Design Tips to Draw Website Traffic

While creating a website, the emphasis lays on making a good website that shows up on the first few pages of a search engine. It should also be a website that makes visitors stay on your website for as long as possible, and not drive them away.

So here are some web design tips that you can use to draw and increase web traffic.

  1. Make your design as simple as possible. The less clutter there is in a site, the less confusion your visitors face and the lower is the likelihood of their leaving your site. It is not necessary that your simple design be plain; you can have a beautiful and appealing website in a simple web design.
  2. To maximize traffic to your website, minimize its errors. Errors only turn off visitors as their concentration lies on the many errors instead of the website.
  3. Music can be pleasing to your ears; however it is not what most visitors will expect the first thing they hear when the page downloads. In fact, many people may move onto the next website as soon as they hear music blasting on headphones and speakers. Instead, include a control that visitors can use to turn music and video on and off as required.
  4. Don’t include pop-ups in your web design as it can irritate many people. Visitors will just exit the page as soon as it opens; moreover, pop-ups are also considered spam to many. This may also ruin your positive internet image.
  5. Another effective web design tip is to make your make your website browser friendly as different people use different search engines on the internet. No matter which browser they use, your website should open properly for them. To ensure this, test your website on different browsers, at least on Firefox and Internet Explorer.
  6. It is better to avoid using flash in your design as it takes longer to open and is not search engine friendly. If your website takes long to open, visitors may leave your website and head on to the next site. If you want to make your website attractive, just use some attractive graphics along with interesting and beneficial content.
  7. Don’t forget to make your web design easy to navigate so that your visitors find it easy to move through your site. Use SEO friendly links and an easy to follow path for your visitors to follow to prevent visitors leaving your site and heading on to the next website.
  8. Another tip to remember is to make you make your website appealing to both visitors and search engines. If your website is too search engine friendly, it may not work for the public. It is better to have someone who knows web designing to take a look at your web design. Use their tips for improving your web design so that it attracts more visitors.

Web Designing Tips

Are you looking for a template to save designing a web site? You will find many, especially if your site is built on the WordPress platform. The thing to keep in mind is that not all templates are created equal. But you probably already figured that out for yourself. In fact, some are downright ugly.

That’s not to say that ugly sites aren’t profitable, because many do make incredible sales. So it’s not so much how pretty the site is, but more about whether or not it suits your particular needs and your niche audience.

The main purpose in using a site template is to save time otherwise spent building one from scratch. Conversely, you could end up spending just as much or more time modifying a previously designed template. The whole purpose is then void.

Here are some web designing tips you can use as a guide.

These tips will enable you to maximize your time while getting what you want.

1. Look for unique templates

The problem with some templates is that too many people are using them. Perhaps you’ve seen the WordPress default template with the plain blue header. Imagine how many people use it just because it’s easy and some web designers don’t know how to change it.

Do you really want your site to look like thousands of others? Or would you rather offer a unique experience to your visitors?

2. Find a unique template that you can modify quickly and easily

To make a template relevant to your niche, all you really need to do is change the banner and other images. Some templates make this very simple. They provide options where you can set different color schemes and images.

In other cases, you’ll need to figure out how to change the colors within the template editor itself. It’s not really as difficult as you might think. Simply scan through the page editors and look for the color settings. Just be sure to save the page first so you can put it back to original if you make a mistake.

For the image, find out the actual name of the image you want to change. Create a replacement image and give it the same name. Go into your host CPanel, locate the wp-content for your chosen theme and upload your replacement image. You might want to rename the original image in case you decide to use it later.

3. Modify obvious elements but don’t go overboard

Give it your own blog title and sub-heading. Place widgets to suit your preferences. Where possible, use a widget to include an opt-in form or one of your offers. That’s about all you really need to do. Don’t get carried away designing the whole template. Make only the necessary changes.

Choosing the right template to begin with will save you a lot of time and effort. Since everyone has different ideas in how their site should look, you’ll have to use your own judgment on this.

Web design tips can cover many topics, but most important, don’t choose a template because it looks good. Choose it because it will serve your purpose.

Web Designing and Blogging Tips

Web designing requires creative thinking & professional expertise. An organized strategy helps in creating an effective website which can keep audience engaged on it for a longer time. But the question is what needs to be done?

Here are some tips to create a fabulous website:

Target audience: While preparing a web designing strategy, one must keep in mind what segment of society one wants to target & accordingly frame a website.

Content: Always remember users stick to a website only for 7-8 seconds & leave the website if they don’t find useful content. Websites that load faster attracts maximum crowd. Web designing strategy works on the reverse theorem i.e. less is always more. Keep the pages/ paragraphs/ chapters short & optimized.

Images/graphics: Dressing a website with an image that looks nice but doesn’t elevate the web page is a hole on your pocket. Avoid using flashy images that flicker or rotate as it decreases readability of the content & users tend to depart immediately. Optimizing images/graphics that fits the content is a web designing element that always helps even low speed broadband users to readily access the website.

Sound navigation pattern: Usability of a website should always be kept in mind while working on a strategy. It has been observed users read between the lines & pay more attention to headlines, sub-headlines, bold text etc. Hence make it a point to cache the content above the fold avoiding any scroll downs. Reducing the number of pages will make your navigation structure consistent matching users needs.

Simple Layouts: Select a simple layout that helps the users to flip through pages freely without any hindrance. Instead of putting code everywhere on the website, it is better to maintain a separate CSS. An important web designing tip is to use sitemaps & avoiding scripts like Java & Ajax.

Standard fonts & limited color scheme: Decorating a website with different colors & fonts may sound appealing but in reality it is disappointing for the audience. An important tip is to use standard fonts & a perfect combination of limited colors thereby minimizing visual distractions.

Browser/Operating System & Mobile friendly website: Website that runs smoothly on one browser but fails to function on other reduces site’s visibility. After framing a website as per the web designing strategy always check its functionality on various browsers like Google Chrome, Internet Explorer, Yahoo etc. Same goes for multiple operating systems & mobiles also.

Search bar: Always place the search bar on the top of the website within easy reach of viewers so that readers can find instantly what they are searching for.

Links: A strong tool is to avoid embedding links in a new window as this is not SEO friendly & annoys the users.

Feedback platform: A website if used effectively can serve as two-way traffic. We can get ample information about our users through a form & vice versa.

Web Design Tips and Tutorials

The World Wide Web is filled with millions of different websites all sporting unique designs that either look really attractive or look real messy on the viewer’s perspective. If you ever plan on diving into the web and getting your site published, you should know these basic web design tips tutorials that will greatly help you when designing a website from scratch.

Create a Mockup Design First

When designing a website, there are two major phases where the first is the designing and the second is the coding. You can actually start with the coding phase if you think you are skilled, but the problem is that coding takes time depending on your skill and if ever corrections to the design need to be made, recoding is necessary. But if you spend all the time you have perfecting your design, you can proceed to coding smoothly without any rollbacks.

Ensure your Content Remains Easy to Read

After your mockup design is finished, check the design before putting it as HTML. Remember, you should make sure your design is final to make your coding as easy as possible. The images (if any) should be appropriately sized and positioned depending on how much attention you want to give your audience and the text should be large enough to be readable while putting emphasis on other elements if needed.

Apply as much CSS as Possible

Now that you are all set with your final mockup, you can start using that as a reference in coding your new website using HTML. However HTML shouldn’t be the only thing that should be used in making a website because full HTML sites take longer to load. This program can be solved by practicing CSS techniques to trim down the filesize of the web pages and increase compatibility amongst the top Internet browsers. You can find plenty of web design tips tutorials on CSS just by searching online.

Use the Right Formats for Images

As you start to construct your website, you will find yourself exporting graphics from your favorite graphics design tools and importing them to your website editor. But before you start to rush yourself on these easy procedures, try to take a better look at your graphics and see if they are using the right format. Remember, use JPEG file formats for photographs and PNG formats for logos, screenshots, and other graphical elements. You can also use GIF as a replacement for PNG as long as little or no image quality is lost.

There are so many more web design tips tutorials made by countless web design professionals that you can rely on. Always search around the net for the latest trends so you can avoid mistakes that other designers make as they try to perfect their websites. These four web design tips tutorials alone should save you plenty of frustrations as you go through the process of making a nice website for yourself. For best results, use web designing software along with a nice graphics design tool and you should be fine.

Web Design Tips For Your Website

A web design can make or break your website. There are always the essential effective web design factors that every website should know in order to get most benefits especially in terms of getting more traffic. Use these vital web design tips and get a guarantee of great first impression from your website viewers.

The number one thing that every web designer should know is the importance in having fast loading website designs. If your designs are taking a lot of time to load, no matter how exquisite-looking they are, your viewers will click on another page that has mediocre design but loads in a heart beat. Keep in mind that a great design should not take more than 15 seconds to load.

Clear navigation is the next important tip. Your website’s right top corner must have the important links as it is the first place a viewer looks. Use the right and left menus effectively by linking to pages of your website which will allow highest accessibility to other parts of your site. Make use of footer for other important links as well.
Design your website with special attention in using one that is best for all screen resolutions. Today’s computers come with much variety of resolutions from 640 x 480 to 1024 x 768 and higher. Learn to design your site through the use of percentage instead of pixels.

Check for browser compatibility as you would want your designs to look great in Internet Explorer as well as Netscape. It is often difficult to apply complex HTML designs in Netscape but this is important for your viewers who use Netscape so that they will be able to browse through your website and appreciate the effort you put in too. This will increase your traffic.

Use readable fonts that look professional. Bright yellow or green font is a no. The same thing goes for fancy type of font that is not going to be available on other computers. Stick to common web fonts like Arial or Verdana as they are easier to read.

Web Design Tips to Attract More Visitors to Your Site

Website design can be a hot topic for debate considering the many factors that go into making a good site. You want to make your website show up in the search engines, preferably on page one; and at the same time you want your site to be aimed at your visitors so that they stay on it for as long as possible.

Here are some tips that you should keep in mind when you design your website so that it is appealing and keeps visitors wanting more.

Web Design Tip # 1: Keep It Simple.

If you visit some of the best websites on the Internet, you’ll see one common thread running through each site, and that is they are kept simple. A cluttered site will confuse your visitors and they will leave, looking for something better.

Make sure it is pleasing to the eye by having a simple design. A simple design does not mean that it cannot be very beautifully done; it just means that it is not too busy and distracting. Take a look at other websites in your niche that are doing well. You will see that their design is simple yet appealing at the same time.

You also need to make sure that it is free of any errors because it would either consciously or subconsciously turn off your visitors. A website that is full of errors will be a complete distraction because the viewer will have his attention fixed on these errors whether he knows it or not.

Web Design Tip # 2: Keep It Quiet.

No matter how tempting it may be, do not have music playing on your site when it is first loaded. Most of the people that visit your site will move onto the next one as fast as they can as soon as they hear music blasting out of their speakers or into their headphones.

Similarly, a website that opens with somebody talking can be quite a turnoff to many people. You should instead consider having a control that can be used to turn on music if they want, or a video they can control for instructional material.

Web Design Tip # 3: Avoid Automatic Pop-ups.

Pop-ups can irritate a lot of people, and many visitors will just press x on the screen as soon as it opens. Although pop-ups are common these days, a site designed for the average consumer should not have a pop-up on the main page.

You are risking your reputation by putting pop-ups on a page, and may even be considered a spammer by some. If you are trying to build up a positive reputation in your niche, drop the pop-ups.

If you are building a subscriber list, you could either put an inline subscription form on your site, or use an exit pop-up so visitors can only view the pop-up once they leave your site (not while browsing).

Web Design Tip # 4: Make It Browser Friendly.

While many people use Internet Explorer, those that are using another search engine – such as Firefox – need to have the website open properly for them as well.

When you design your website you will need to test it on different browsers to make sure that it is compatible with some of the major ones. At the very least it should work on Firefox and Internet Explorer, but getting it to work on Safari and Opera should be a goal as well.

Web Design Tip # 5: Keep The Flash Away.

Generally speaking, flash websites take longer to open and are not as search engine friendly as regular sites. If the website takes too long to open, the visitor will just head over to the back button, click it and then move on over to the next site.

Flash websites were popular when they first made the scene, and they can be very fancy and flashy; but they can be distracting and irritating at times.

If your focus is to impress visitors, then perhaps a flash website would be appropriate. But if your focus is to make money and build relationships (which is the aim of most website owners), then posting beneficial content and including some attractive graphics would do. Resist the temptation of using a flash site and remember to keep it simple.

Web Design Tip # 6: Make It Easy To Navigate.

Good navigation is the most important feature you can have on your site. You need to make it as easy as possible for your visitors to make their way through your site.

You can set up links with an easy-to-follow path on your site for the visitor, and at the same time set up some SEO friendly linking. Keep the navigation as easy to follow as possible. If your visitors get confused about where to go next, they won’t go anywhere next and you would lose them.

Web Design Tip # 7: Use SEO Without Distraction.

You have to maintain a careful balance between making your website appealing to both the search engines and your visitors. If you try too hard to make it search engine friendly, you may end up with a site that does not work for the general public.

Search engines generally love and appreciate any site that keeps the visitors in mind and is written for people, not machines. Proper SEO does not involve keyword stuffing or any other type of writing that is not written for the audience.

A good thing to do when you set up your site is to have it looked at by someone that understands website design. If you don’t know anybody personally, you can go to an Internet marketing forum and ask there. You can also offer to pay a small fee to someone that understands web design for a quick assessment.

If you are designing websites for off-line customers you will have a lot of requests for fancy sites based on your client’s limited knowledge of how a site should be put together.

You will need to talk to your customers and let them know in basic terms why they should avoid some things, and what they should do instead. You will need to present this carefully so that they fully understand what you are saying without feeling offended.